Founded in 2020 by Francesco Maddalena and Charles Herisson, Hub Affiliations is a leading Italian tech company in iGaming, specializing in affiliate marketing, performance marketing, and AI solutions for digital traffic generation and conversion.
Established with a strong focus on organic traffic from social networks, Hub Affiliations has transformed an innovative model into a scalable ecosystem, capable of growing rapidly beyond national borders. Today, the group is active in several European markets and is preparing its global expansion through local partnerships and targeted strategies for each country.
Our values
• Innovation – We create proprietary technologies and AI automations to anticipate trends.
• Transparency – We collaborate with partners and clients with a clear and reliable approach.
• Performance – Every project is driven by concrete objectives and measurable KPIs.
• Global expansion – We develop tailored strategies for each local market.
Why Hub Affiliations?
The combination of entrepreneurial leadership and international vision has made Hub Affiliations a hub of responsible innovation, capable of creating opportunities and results for clients, partners, and investors.
From Naples to the world, Hub Affiliations is writing the future of iGaming.
Leadership
The project was born from the vision of Francesco Maddalena, Founder & CEO, who has successfully transformed an idea into a global marketing and technology ecosystem. His experience in international scaling operations and strategic acquisitions has accelerated the group’s growth.
Alongside him, Charles Herisson, an international entrepreneur and investor, contributes as a coach and strategic partner. With his years of experience in digital markets and his global network, he leads Hub Affiliations toward new opportunities and continuous innovation.
The team
Anna Di Prisco
Anna is the person who ensures that every number, every figure, and every report is aligned, accurately and timely. Her work ensures that HUB's financial backbone runs smoothly and transparently…
Gennaro Fiorito
Gennaro serves as Affiliates Manager at Hub Affiliations and is the go-to person for affiliates and operators. He builds and maintains strong relationships, responds promptly to their needs, and identifies…
Daniela Iazzetta
If there's one thing Daniela does flawlessly, it's keeping the numbers under control, with precision, foresight and a deep understanding of what it takes to build a solid foundation. With…
Diego Fiorito
Behind every successful HUB partner, there is someone like Diego, who works with precision, patience and proactivity to make sure everything runs smoothly from day one. Diego works silently, but…
Marco Torretta
Marco Torretta is the voice behind our brand. From editorial strategy to content execution,his work ensures that every word carries weight and that every story speaks our truth. We asked…
Carla Race
Carla is our Corporate Coordination Manager, the organizational and operational pillar that ensures the synergy and efficiency of the entire group. With cross-functional management spanning administration and HR, compliance, and…
Vincenzo Ferrante
A strategic mind behind our operational structure, Vincenzo brings precision, vision, and consistency to the table every day. With him overseeing our processes and projects, HUB continues to aim higher,…
Maria Levasheva
Passionate about AI and experimentation, Maria develops solutions that revolutionize the world of affiliations. He is developing a project that aims to "clone" and support tipsters, combining technology and creativity…
Salvatore Della Monica
Salvatore is our Project Management Office Lead, a true knowledge worker oriented towards analysis and problem solving. Thanks to a transversal experience that combines over ten years of direct experience…
Massimo De Cicco
Massimo is our Head of Offline Affiliate Marketing, the meeting point between digital performance and the concreteness of the territory. Focused on the strategic management of the agent network and…
Roberto Panico
Roberto is our Affiliate Business Developer, a professional focused on international expansion and optimizing global performance. Thanks to a strong relational aptitude and an analytical vision of the market, he…
Andrea Ponticelli
Andrea is our Web and Graphic Designer, the point of reference for the visual translation of conversion strategies. Thanks to an approach that combines creativity and user experience, he deals…
Andrea Pelligra
Andrea is our Affiliate Business Developer, a strategic figure capable of combining commercial vision and technical precision. With a strong focus on innovation and trend anticipation, he brings a pioneering…
Marco Di Tommaso
Marco is our Business Development Manager, a key figure in building growth ecosystems based on performance and solid relationships. Specializing in optimizing operational flows and transforming business needs into concrete…
Vincenzo Barattolo
Vincenzo is one of our Legal Officers, ensuring the balance between innovative drive and legal certainty within the group. In a fast-paced and ever-evolving corporate ecosystem, his mission is to…
Tiziana Marone
Tiziana is a member of our Legal team, an expert who bridges traditional law and cutting-edge business. Her most fascinating challenge is shaping and adapting traditional legal structures to support…
Valeria Petrino
Valeria is our Data Entry operations manager, ensuring the accuracy and reliability of company information. With a keen attention to detail and organization, she ensures that every piece of data…
Gianluigi Prositto
Gianluigi is Head of Finance at Hub Affiliations and oversees the company's financial and economic stability. He oversees the company's numbers, supports strategic decisions, and builds the foundation for sustainable…
Alessandro Soria
Alessandro is a Junior Social Media Manager at Hub Affiliations and is responsible for transforming communication strategies into content designed for social media channels. He works on content creation and…
Alessandro Margherita
Alessandro is a Media Buyer at Hub Affiliations and is responsible for planning, testing, and optimizing traffic buying campaigns. He works with data every day to identify what's working, improve…
Davide Porzio
Davide holds the role of Head of Media Buying at Hub Affiliations and leads the Media Buying team, giving clear direction and priorities across the ecosystem's different business lines. The…