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Hub Innovation and Hub Affiliations are pleased to announce a strategic partnership aimed at accelerating the commercial rollout and international expansion of SlotMatic Play, a next-generation player engagement ecosystem developed for regulated iGaming operators.
The partnership brings together two complementary strengths rarely found within a single organisation: technology and distribution.
Hub Innovation contributes its expertise in software development, artificial intelligence, gamification and regulated gaming solutions, while Hub Affiliations provides an established international network of media assets, commercial partnerships and audience acquisition channels across Europe and Latin America.
Together, the companies aim to help operators enhance player engagement, improve retention, diversify entertainment experiences and unlock new growth opportunities across regulated markets.
Reaching More Than 25 Million Users Annually
One of the key strengths of the partnership is its ability to combine innovative technology with immediate market access.
Through strategic assets including Sporticos, Punterslounge.com and the wider Hub Affiliations media network, the ecosystem benefits from a combined annual audience reach exceeding 25 million users.
This infrastructure gives operators access not only to a new engagement platform, but also to an established distribution framework capable of connecting existing sports audiences with complementary gaming experiences.
Rather than replacing sports betting, the initiative is designed to extend the player journey, enabling operators to create deeper engagement across multiple entertainment verticals while increasing customer lifetime value.
Introducing SlotMatic Play
SlotMatic Play has been designed as a flexible and scalable engagement ecosystem that allows operators and game providers to enrich slot content with advanced retention and gamification features.
The platform includes:
- Advanced gamification mechanics
- Player behaviour analytics
- Multi-play gaming modes
- Personalised player insights
- Telegram Mini App integration
- Engagement and retention tools
- Optional advanced functionality for selected commercial use cases
The solution has been developed to enable rapid integration while minimising operational complexity for operators and content providers.
Advanced Certification for Regulated Markets
SlotMatic Play is currently in an advanced certification phase for both the United Kingdom and Italy, with completion targeted for July 2026.
This milestone represents a critical step in the platform’s international growth strategy and will support future integrations with licensed operators across some of the most mature and highly regulated gaming jurisdictions in Europe.
The certification process reflects the companies’ commitment to compliance, player protection and long-term sustainability within regulated markets.
ISO 27001 Certification Strengthens Compliance Framework
As part of its commitment to security, governance and operational excellence, Hub Innovation has successfully achieved ISO 27001 certification.
This internationally recognised standard demonstrates the company’s dedication to information security management and reinforces its position as a trusted technology partner for operators, suppliers and stakeholders operating in highly regulated environments.
The achievement further strengthens the foundation upon which SlotMatic Play is being introduced to the market.
Driving Responsible Engagement Through Innovation
The collaboration between Hub Innovation and Hub Affiliations has been designed around a simple principle: helping operators create more engaging and sustainable player experiences.
By combining sports content, affiliate distribution, audience acquisition and gaming technology, the partnership provides operators with practical tools to improve retention, increase engagement and deliver measurable commercial value while maintaining a responsible approach to player interaction.
This approach aligns with the growing industry focus on long-term player value, responsible gaming and data-driven engagement strategies.
Leadership Perspectives
Domenico Vacchiano, Founder of SlotMatic and CTO of Hub Innovation, commented: “SlotMatic Play has been built to deliver scalability, compliance and ease of adoption for operators. Achieving ISO 27001 certification and progressing through the UK and Italian certification processes are important milestones that demonstrate our commitment to delivering trusted and future-ready solutions for regulated markets“.
Charles Herisson, Chief Strategy & Investment Officer of Hub Innovation and Founder of Hub Affiliations, added: “The real opportunity emerges when technology and distribution work together. Through a network that reaches more than 25 million users annually, we can help operators transform innovation into measurable business results. This partnership creates a unique combination of audience reach, technology, compliance and commercial activation”.
Looking Ahead
The partnership between Hub Innovation and Hub Affiliations represents the first step in a broader vision to build an ecosystem that combines technology, audience, distribution and regulatory excellence.
With certification milestones approaching, continued expansion across Europe and Latin America, and a growing network of strategic partnerships, SlotMatic Play is positioned to become a powerful engagement platform for operators seeking scalable growth in regulated markets.
FAQ
What is SlotMatic Play?
SlotMatic Play is a next-generation engagement ecosystem designed for iGaming operators and game providers. It enables slot content to be enhanced with advanced gamification, player analytics, personalized insights, multi-play features and retention tools.
What is the purpose of the partnership between Hub Innovation and Hub Affiliations?
The partnership aims to accelerate the commercial launch and international expansion of SlotMatic Play by combining technology and distribution. Hub Innovation brings expertise in software development, artificial intelligence, gamification and regulated gaming solutions, while Hub Affiliations contributes its international media network, commercial partnerships and user acquisition channels.
Which markets is SlotMatic Play targeting?
SlotMatic Play is initially focused on regulated markets, with particular attention to the United Kingdom and Italy. The platform is currently in an advanced certification phase for both markets, with completion expected by July 2026.
Why are the UK and Italy important markets for SlotMatic Play?
The UK and Italy are among the most mature, competitive and highly regulated iGaming markets in Europe. Entering these jurisdictions represents a key step in SlotMatic Play’s international growth strategy.
What features does SlotMatic Play offer to operators?
The platform includes advanced gamification mechanics, player behaviour analytics, multi-play game modes, data-driven personalized insights, Telegram Mini App integration, engagement and retention tools, as well as optional advanced features for specific commercial needs.
Does SlotMatic Play replace sports betting?
No. SlotMatic Play is not designed to replace sports betting, but to expand the user engagement journey. It allows operators to create richer and more continuous entertainment experiences across different digital gaming verticals.
What role does Hub Affiliations play in the partnership?
Hub Affiliations provides access to an international network of media assets, commercial partnerships and user acquisition channels across Europe and Latin America. Through strategic assets such as Sporticos, Punterslounge.com and its wider media network, the ecosystem can reach more than 25 million users every year.
Why is ISO 27001 certification important?
ISO 27001 certification strengthens Hub Innovation’s security, governance and compliance framework. It confirms the company’s commitment to information security and reinforces its positioning as a reliable technology partner for operators, suppliers and stakeholders in regulated markets.
How does SlotMatic Play support responsible engagement?
SlotMatic Play is built around a sustainable, long-term approach to user engagement. By combining data-driven tools, compliance standards and responsible gaming principles, the platform helps operators improve retention and engagement while keeping user protection at the centre.
What is the long-term vision for SlotMatic Play?
With the completion of market certifications, continued expansion across Europe and Latin America, and the strengthening of strategic partnerships, SlotMatic Play aims to become one of the most innovative, scalable and accessible engagement platforms for iGaming operators in regulated markets.
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